Commercial Engineers & Body Builders Co Ltd: Valuation of New Plant Using Real Options Technique

            
 
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Case Details:

Case Code : FINC066
Case Length : 14 Pages
Period : 2005-2009
Pub. Date : 2011
Teaching Note : Available (23 Pages)
Organization : Commercial Engineers and Body Builders Co. Ltd (CEBBCO)
Industry : Manufacturing (Railway and Engineering)
Countries : India

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Finance | Case Study in Management, Operations, Strategies, Business Ethics, Case Studies



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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.



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"A lot of robust growth in our industry."1

- Ajay Gupta, Executive Director of Commercial Engineers & Body Builders Co., Ltd., on the railway and commercial vehicles industry segment, in 2010

"Real options not only provide as accurate accounting of this flexibility value but also indicate the conditions under which executing certain strategies become optimal."2

- Jonathan Mun, author, Real Option Analysis, Tools and Techniques for valuing Strategic Investments and Decisions

Commercial Engineers & Body Builders Co Ltd: Valuation of New Plant Using Real Options Technique

Finance | Case Study in Management, Operations, Strategies, Finance, Case Studies

In 2010, Commercial Engineers & Body Builders Co. Ltd (CEBBCO) decided to establish its sixth plant in Madhya Pradesh (MP), India with its focus on the railway segment. About the growth and profitability of this segment, Ajay Gupta (Ajay), Executive Director, said, "The railways is a much more profitable business for us because it is more like an EPC [Engineering Procurement Construction] work whereas commercial vehicles is pure manufacturing the margins are always better in EPC and that is what we enjoy a much better margin in railways."3

Commercial Engineers & Body Builders Co Ltd: Valuation of New Plant Using Real Options Technique cont... - Next Page>>

Finance | Case Study in Management, Operations, Strategies, Business Ethics, Case Studies


1] Interview, "A Lot of Robust Growth in Our Industry," The Economics Times, October 18,2010.
2] Real Option Analysis, "Tools and Techniques for valuing Strategic Investments and Decisions", Chapter-6, page no. 150.
3] Interview, "A Lot of Robust Growth in Our Industry," The Economics Times, October 18, 2010.


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